I love sports and I love entertainment. And I’ve been lucky enough to make a career doing what I love. An accomplished and inspiring creative leader in sports & entertainment marketing with a career defined by driving growth, performance and profitability through innovative advertising, marketing, and creative direction. Success in analyzing industry trends to develop and implement strategic marketing and creative campaigns that achieve core KPI’s. An intuitive leader with acute business acumen, award-winning creative portfolio, and expertise in creative development and team management. Excels at aligning creative executions across platforms with core business, revenue, and growth goals.
An award-winning senior creative marketing leader and strategist, acknowledged for excellence with multiple CLIO, PromaxBDA, Golden Trailer, AICP, New York Festivals, Telly & Mark awards. Over 20 years of experience executing world–class creative, including 360 strategic campaign management, trailers, promos, image campaigns, social media content, print and digital key art and main titles. Led in-house teams of 5 to 50 people including creative directors, writers, producers, editors, animators, designers and line producers. Deep background in managing budgets and directing external production companies.
Recognized for collaborative leadership style, proactive approach, and keen ability to effectively translate complex operational concepts into tangible action plans. A proven leader with a strong executive presence, capable of blending big-picture viewpoints with tactical considerations to inspire, build trust, and achieve business goals. An inclusive leader with experience building diverse teams: hiring, developing and managing high performers while shaping and evolving corporate culture.