I've spent 20+ years building campaigns for the properties people care most about — the NFL, the Olympics, Showtime's prestige era, Premier League, Dexter, Homeland, Mayweather-Pacquiao. The work that lives in culture long after the air date.
At Peacock Sports, I led the creative for the first exclusive NFL playoff game to stream on a single platform — 23M viewers, the most-streamed live event in U.S. history at the time. The Paris 2024 Olympics campaign delivered the most-watched Games ever in the U.S., up 40% versus prior. Before that, nearly 13 years at Showtime building a 40+ person creative org through the network's most critically acclaimed era and its streaming transition.
I work at the intersection of brand storytelling and business performance. The creative vision matters. So do the subscriber numbers, the viewership, the revenue. I've never seen those as competing priorities.
Emmy-nominated. Based in New York.